The (possible) future of RADIO

By |2019-05-27T13:18:46+00:00January 11th, 2018|English, Vesti|

Hello, and thank you for visiting my blog once again. The following article is just my point of view, based on my imagination and only personal prediction of radio future in next few decades. Did video kill the radio star? No, it didn't. Is radio dead? No, it isn't. Will it be dead soon? No, it won't. So, will the [...]

If radio was a product

By |2019-05-27T13:18:46+00:00October 16th, 2017|English, Ozbiljne, Vesti|

Imagine that your program is a product, and your listeners and clients are buyers. All stations are competitors with the same product-program. You are literally fighting for market share. The larger audience you get, the bigger is the market share. Easy as that. First of all, lets make some things clear. In smaller [...]

If the content was the king, what would be the EMOTENT?

By |2019-05-27T13:18:46+00:00April 5th, 2017|English|

The emotent would be the God! During the 2015. and 2016. we have discussed a lot about Storyselling, and now it is time to talk about EMOTENT. But, before everything, let's try to define what is CONTENT? I hear too often "Content is the king", "Content is most important". Way too often. Even when I [...]

Why your (radio) ad sucks?

By |2019-05-27T13:18:47+00:00July 6th, 2016|English|

Expensive isn't always succesful It is usually, but... You’ve spent a large amount of money on agencies in order to get an epic ad, bought commercial space on TV/radio/print with highest ratings. It looks like it was directed by Peter Jackson, has the famous Abbey road studios sound... In the end, it seems like you haven’t [...]

Why you lose your listeners? (part 234597861)

By |2019-05-27T13:18:47+00:00July 1st, 2016|English|

What is the biggest tune-out factor at your station? Ads Bad DJs? Burned music? No. All of that counts as tune-out factors. But, you wouldn’t hire a bad DJ. You test the music. And how many times did you broadcast some stupid/boring commercial ad? Commercial ads are the biggest tune-out factor in [...]