DJ! There is no powerful radio without a good DJ. They are like shop windows – represent entire team in front of cruel audience. Good DJ needs attention, investments, patience…and many more. A good DJ is hard to find, and more difficult to train. There is no perfect DJ, like there is no perfect radio station. Today every station performs music tests; they research music in depth (wait, you don’t? contact me immediately!); And DJ brings advantage over competitors. Find good one, hire him and train him!
MUSIC! The human body consists of 60% of water, and music is even more for a radio station. If there were no water, no life would be possible. If there were no music, no radio station would exist. Music must be tested, well programmed, but music is not just statistics. You need to feel the music. You need to know what to test. If possible, frequent music testing is needed, but sometimes, there are no funds for that. In that case, there are several tools for cheap, but accurate music tests, with precise and relevant results.
CONTENT! Good content is worth gold! That gold is always remembered. Finding and choosing the topic is not powerful content. Reading portals, magazines and newspapers on-air is something that most of the average radio stations do. Powerful content must be different. Only powerful content will be talkabout. It refers to all spoken segments (info, entertainment, comedy, infotainment, etc.). How single topic becomes powerful content is special seminar.
SALES! There are a lot of stations that have awesome DJs, great music, powerful content, but less-than-average revenue. Income must be continuous and sales often need little green dragon who is always ready to sell commercials and to educate clients. Give them all tools they need to sell even their relatives if needed. Advanced mind techniques give advantage!
PRODUCTION! The last, but not least, audio production and program producers are connective tissue of all PRO rings. They help the DJ to be better, prepare music to sound better than competitors, produce best commercials. There is no power radio without power production!