Dear advertiser, I hope that you are interested in my opinion. But, the fact is, that you are not interested in it at all. However, you should be. First of all, let me introduce myself. I am Uroš, and I am not a walking wallet. I have worked very hard to earn some money, and [...]
Expensive isn't always succesful It is usually, but... You’ve spent a large amount of money on agencies in order to get an epic ad, bought commercial space on TV/radio/print with highest ratings. It looks like it was directed by Peter Jackson, has the famous Abbey road studios sound... In the end, it seems like you haven’t [...]
What is the biggest tune-out factor at your station? Ads Bad DJs? Burned music? No. All of that counts as tune-out factors. But, you wouldn’t hire a bad DJ. You test the music. And how many times did you broadcast some stupid/boring commercial ad? Commercial ads are the biggest tune-out factor in [...]
