Home/Tag: advertising

If radio was a product

By |2019-05-27T13:18:46+00:00October 16th, 2017|English, Ozbiljne, Vesti|

Imagine that your program is a product, and your listeners and clients are buyers. All stations are competitors with the same product-program. You are literally fighting for market share. The larger audience you get, the bigger is the market share. Easy as that. First of all, lets make some things clear. In smaller [...]

Radio treba tretirati kao proizvod (zašto je bitan marketing radija)

By |2019-05-27T13:18:46+00:00October 16th, 2017|Ozbiljno, Srpski|

Zamislite da je vaša stanica proizvod, a slušaoci i klijenti (odnosno, oglašivači) su kupci. Svi se borite za isti kolač, odnosno, što veći deo tog kolača. Što marketinški, što slušalački. Ovo su delimično i uzročno posledične relacije. Pre svega, hajde da razgraničimo neke stvati. Slušanost radio stanice se jako teško meri, ne postoji [...]