Home/Tag: ads

Why your (radio) ad sucks?

By |2019-05-27T13:18:47+00:00July 6th, 2016|English|

Expensive isn't always succesful It is usually, but... You’ve spent a large amount of money on agencies in order to get an epic ad, bought commercial space on TV/radio/print with highest ratings. It looks like it was directed by Peter Jackson, has the famous Abbey road studios sound... In the end, it seems like you haven’t [...]

Why you lose your listeners? (part 234597861)

By |2019-05-27T13:18:47+00:00July 1st, 2016|English|

What is the biggest tune-out factor at your station? Ads Bad DJs? Burned music? No. All of that counts as tune-out factors. But, you wouldn’t hire a bad DJ. You test the music. And how many times did you broadcast some stupid/boring commercial ad? Commercial ads are the biggest tune-out factor in [...]