ABC of Radio

By |January 31st, 2018|English, Ozbiljne|

A good radio is hard to make. There is no instant success, and even if you are number 1 station, you need to improve yourself, to set new standards, keep your competitors far away behind. Do not underestimate any competitor. Radio industry is possibly the most beautiful but the cruelest industry for its workers, [...]

The (possible) future of RADIO

By |January 11th, 2018|English, Vesti|

Hello, and thank you for visiting my blog once again. The following article is just my point of view, based on my imagination and only personal prediction of radio future in next few decades. Did video kill the radio star? No, it didn't. Is radio dead? No, it isn't. Will it be dead soon? No, it won't. So, will the [...]

If radio was a product

By |October 16th, 2017|English, Ozbiljne, Vesti|

Imagine that your program is a product, and your listeners and clients are buyers. All stations are competitors with the same product-program. You are literally fighting for market share. The larger audience you get, the bigger is the market share. Easy as that. First of all, lets make some things clear. In smaller [...]

If the content was the king, what would be the EMOTENT?

By |April 5th, 2017|English|

The emotent would be the God! During the 2015. and 2016. we have discussed a lot about Storyselling, and now it is time to talk about EMOTENT. But, before everything, let's try to define what is CONTENT? I hear too often "Content is the king", "Content is most important". Way too often. Even when I [...]

An open letter to The Advertiser

By |August 26th, 2016|English|

Dear advertiser, I hope that you are interested in my opinion. But, the fact is, that you are not interested in it at all. However, you should be. First of all, let me introduce myself. I am Uroš, and I am not a walking wallet. I have worked very hard to earn some money, and [...]

Why your (radio) ad sucks?

By |July 6th, 2016|English|

Expensive isn't always succesful It is usually, but... You’ve spent a large amount of money on agencies in order to get an epic ad, bought commercial space on TV/radio/print with highest ratings. It looks like it was directed by Peter Jackson, has the famous Abbey road studios sound... In the end, it seems like you haven’t [...]

Why you lose your listeners? (part 234597861)

By |July 1st, 2016|English|

What is the biggest tune-out factor at your station? Ads Bad DJs? Burned music? No. All of that counts as tune-out factors. But, you wouldn’t hire a bad DJ. You test the music. And how many times did you broadcast some stupid/boring commercial ad? Commercial ads are the biggest tune-out factor in many [...]